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Sustainability Hackathon

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The sports industry is looking towards the triple bottom line as a priority and is need of fresh talent to contribute to solving the social and ecological issues that face us. SportsPro’s Hackathon is an opportunity for top students from across the world to compete against each other, creating innovative solutions that could help the sports industry drive social, financial and environmental change, whilst also being mentored by the top thought leaders within the industry.


The Hackathon, powered by Wonderful Copenhagen, will see students set challenges to enable major events to fulfil the challenge of ensuring business practise is as sustainable as it can be. 

Why The Triple Bottom Line?

The triple bottom line is a framework that was established to highlight the dependency that economic growth has on social and environmental sustainability; ensuring people, planet and profit receive equal consideration. Teams will create solutions designed to make sport more socially, environmentally and financially sustainable.


Can your solution ensure that the sports industry becomes a more equitable place for its stakeholders and provides greater social value to its communities?


Can your solution actively reduce sport’s ecological footprint?


Can your solution exhibit the economic rewards that the sports industry’s stakeholders can garner from implementing policies that prioritise society and the environment that they are operating within?

Universities who have participated Include:

 2021 Mentors and judges


Andrea Ekblad,

Rights Director - Women's Sport,


Damani Leech,

COO (International),


Chris Gratton,

Chief Operating Officer,

Ticketmaster Sport

Danielle Berman,

Founder & CEO,

Tackle What’s Next

Toby McAuliffe,

Senior Director, Sports Marketing & Business Development,


Kristen Fulmer,



Brian McCullough,


Sport Ecology Group

Steve Elworthy,

MD of Events & Special Projects,

England & Wales Cricket Board

Jaime McKeown,

Project Manager, Development & International Relations,

World Rugby

Roger Mitchell,


Albachiara Media and Entertainment

Amir Zonozi,

Co-Founder & President,


Garrett Wong,

Member Services Manager,

Green Sports Alliance


Jessica David,

Partner Marketing Manager,

Intel Sports

Benjamin Penkert,



Aileen McManamon,

Founder & Managing Partner,

5T Sports

Mota El Bawab,

Head of Digital,


Matthew Campelli,


The Sustainability Report

Simon Chadwick,

Director, Center for the Eurasian Sport Industry,

Em-Lyon Business School

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