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Take a look at the 2022 winners university of east london delivering their keynote session at sportspro live 2022

Sustainability Hackathon
8-10 april 2022

Powered by wonderful copenhagen

The sports industry is looking towards the triple bottom line as a priority and is need of fresh talent to contribute to solving the social and ecological issues that face us. SportsPro’s Hackathon is an opportunity for top students from across the world to compete against each other, creating innovative solutions that could help the sports industry drive social, financial and environmental change, whilst also being mentored by the top thought leaders within the industry.


The Hackathon, powered by Wonderful Copenhagen, will see students set challenges to enable major events to fulfil the challenge of ensuring business practise is as sustainable as it can be. 

Why The Triple Bottom Line?

The triple bottom line is a framework that was established to highlight the dependency that economic growth has on social and environmental sustainability; ensuring people, planet and profit receive equal consideration. Teams will create solutions designed to make sport more socially, environmentally and financially sustainable.


Can your solution ensure that the sports industry becomes a more equitable place for its stakeholders and provides greater social value to its communities?


Can your solution actively reduce sport’s ecological footprint?


Can your solution exhibit the economic rewards that the sports industry’s stakeholders can garner from implementing policies that prioritise society and the environment that they are operating within?

2022 universities Include:

 2022 Mentors and judges


Jaime McKeown,

Sustainability, Diversity and Inclusion Manager,

World Rugby

Dan Reading,

Head of Sustainability,

Right Formula

Amr Alrawi,

Director, Marketing Strategy,


Victoire Cogevina,

CEO and Founder,


B Hunter,

Digital Engagement Lead,

UK Sport

Anne-Cecile Turner,

Head of Sustainability,

The Ocean Race

Richard Dickson,

Co-Founder & Head of Engagement,

Play It Green

Lewis Blaustein,



Chris Gratton,

Chief Operating Officer,

Ticketmaster Sport

Marc Bertomeu,

Innovation Manager,

Euroleague Basketball

Rohn Malhotra,



Astin Ewington,

Partnerships Lead,


Ashley Shaner,

Senior Digital Consultant,

Seven League

Todd Humphrey,

SVP, Digital Fan Experience,

Seattle Kraken

Susie Tomson,

Director of Sustainability,

think Beyond

Joao Frigerio,

Founder and CEO,


Kim Mejnert-Frydensbjerg,

Head of Events,

Wonderful Copenhagen

Tiffany Kelly,

Founder & CEO,


Adam Mitchell,

Global Lead,


Tristan Niesslein,

Founder & Lead Practitioner,

Niesslein Sustainability Partners

Danielle Berman,

Founder & CEO,

Tackle What’s Next

Kristen Fulmer,



Katie Cross,



Jessica David,

Senior Brand Manager,


Garrett Wong,

Sustainable Events Specialist,

Meet Green


Pil Krogh Tygesen,

Head of Sustainability,

Wonderful Copenhagen

Claire Poole,

Founder & CEO,

Sport Positive Summit

Aileen McManamon,

Founder & Managing Partner,

5T Sports

Matthew Campelli,


The Sustainability Report

Simon Chadwick,

Director, Center for the Eurasian Sport Industry,

Em-Lyon Business School

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