Take a look at the 2022 winners university of east london delivering their keynote session at sportspro live 2022

Sustainability Hackathon
24-26 February 2023

The sports industry is looking towards the triple bottom line as a priority and is need of fresh talent to contribute to solving the social and ecological issues that face us. SportsPro’s Hackathon is an opportunity for top students from across the world to compete against each other, creating innovative solutions that could help the sports industry drive social, financial and environmental change, whilst also being mentored by the top thought leaders within the industry.

The Hackathon will see students set challenges to enable major events to fulfil the challenge of ensuring business practise is as sustainable as it can be. 

Why The Triple Bottom Line?

The triple bottom line is a framework that was established to highlight the dependency that economic growth has on social and environmental sustainability; ensuring people, planet and profit receive equal consideration. Teams will create solutions designed to make sport more socially, environmentally and financially sustainable.


Can your solution ensure that the sports industry becomes a more equitable place for its stakeholders and provides greater social value to its communities?


Can your solution actively reduce sport’s ecological footprint?


Can your solution exhibit the economic rewards that the sports industry’s stakeholders can garner from implementing policies that prioritise society and the environment that they are operating within?

Previous universities Include:

 PAST Mentors and judges


Amr Alrawi,

Director, Marketing Strategy,


Katie Cross,



Tristan Niesslein,

Founder & Lead Practitioner,

Niesslein Sustainability Partners

Astin Ewington,

Partnerships Lead,


Rohn Malhotra,



Jessica David,

Senior Brand Manager,


Kim Mejnert-Frydensbjerg,

Head of Events,

Wonderful Copenhagen

Victoire Cogevina,

CEO and Founder,


Jaime McKeown,

Sustainability, Diversity and Inclusion Manager,

World Rugby

Motasem el Bawab,

Head of Digital,

Volleyball World

Marc Bertomeu,

Innovation Manager,

Euroleague Basketball

Chris Gratton,

Chief Operating Officer,

Ticketmaster Sport

Susie Tomson,

Director of Sustainability,

think Beyond

Kristen Fulmer,



Joao Frigerio,

Founder and CEO,


Adam Mitchell,

Global Lead,


Ashley Shaner,

Senior Digital Consultant,

Seven League

Lewis Blaustein,



B Hunter,

Digital Engagement Lead,

UK Sport

Garrett Wong,

Sustainable Events Specialist,

Meet Green

Danielle Berman,

Founder & CEO,

Tackle What’s Next

Anne-Cecile Turner,

Head of Sustainability,

The Ocean Race

Richard Dickson,

Co-Founder & Head of Engagement,

Play It Green

Todd Humphrey,

SVP, Digital Fan Experience,

Seattle Kraken

Dan Reading,

Head of Sustainability,

Right Formula


Pil Krogh Tygesen,

Head of Sustainability,

Wonderful Copenhagen

Claire Poole,

Founder & CEO,

Sport Positive Summit

Aileen McManamon,

Founder & Managing Partner,

5T Sports

Matthew Campelli,


The Sustainability Report

Simon Chadwick,

Director, Center for the Eurasian Sport Industry,

Em-Lyon Business School

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