Katrina Galas is the Founder and Principal Consultant of In Common Consulting, focused on Sport, Sustainability and Purpose Strategy and often considered a subject matter expert in women’s sport. Moreover, she is an MBA Instructor in Sport & Sustainability at the University of Oregon’s Lundquist College of Business, in Eugene, OR and a tennis instructor for young girls. She has a diverse background in the sport business industry, having previously worked at Nike, Nielson Sports (formerly Repucom), and for both the Vancouver 2010 Olympic & Paralympic Winter Games and the Invictus Games Toronto 2017 in brand strategy, advertising, research and broadcast integration.  She earned a bachelor’s degree in commerce from the Smith School of Business at Queen’s University in Kingston, Canada, and an MBA from the University of Oregon, in Eugene, USA and currently lives in Toronto, Canada. You can follow her on Twitter @katrinagalas