The aim of wonderful Copenhagen is to drive tourism development in a sustainable direction. Working together with hundreds of public and private partners, the organisation’s key focus areas are attracting new congresses, meetings, events, cruise visitors and airline routes; as well as promoting Copenhagen; and developing city tourism, cultural tourism, new markets and knowledge.
Founded in 1992, Wonderful Copenhagen is a foundation led by a Board of directors. It is funded by a mix of contributions from private businesses, organisations, and public institutions, including the Ministry of Industry, Business and Financial Affairs.
FEATURES & ANALYSIS
Online gender-based violence has grown more prevalent in line with the rising profile of women’s sport and female athletes. Are content producers doing enough to tackle the problem?
‘Paralympic stakeholders must rethink their approach to truly transform the everyday lives and rights of Disabled people’
As Paris prepares to host this year’s edition, how can Paralympic stakeholders ensure they are contributing towards meaningful social change?
The Copenhagen Way part seven: Delivering a lasting legacy for the 2023 Badminton World Championships
SportsPro speaks to those behind the recently launched Copenhagen Legacy Lab about why the 2023 Badminton World Championships serve as a case study for how the programme is bringing various stakeholders together to create a legacy for events of all shapes and sizes.
The Copenhagen Way part six: How new urban spaces have made Copenhagen a destination for active living
In the week the city lodged a bid for the 2026 World Athletics Road Running Championships, SportsPro speaks to Surf and SUP Danmark and Sparta Atletik & Motion to find out why Copenhagen’s harbour and other landmarks make it an unforgettable destination for visiting athletes.
The Copenhagen Way part five: Why the Nordic bid for Women’s Euro 2025 has sustainability at its core
With Uefa set to reveal the next host of its Women’s European Championship in April, SportsPro speaks to the Danish FA and Copenhagen event organisers about the joint Nordic bid to stage the national team tournament.
Floating housing units, carbon neutral apartment blocks and a rewards-based reusable drinks cup system: those were just three of the ideas put forward during this year’s SportsPro Hackathon, which challenged university contestants to devise solutions that could make Olympic Games hosting more sustainable than ever. But which one was named overall champion?
Job fairs (or career fairs) are an excellent opportunity for young graduates looking for a first job, but also for more experienced professionals who are looking for a career change. If you are in either of those positions, here you’ll see why you should consider attending a job fair.
After one third of the Danish population attended the first three stages of this year’s Tour de France, SportsPro speaks with event organisers about Copenhagen’s hosting of the Grand Départ and the impact the event will have on cycling in Denmark and beyond.
The Copenhagen Way part three: How SailGP’s Denmark Grand Prix is setting the standard for sustainable sporting events
SportsPro travelled to Copenhagen’s recent Denmark Sail Grand Prix to hear from organisers and competitors about why the city is a perfect fit for the F50 catamaran racing series.
Sarah Galligan, Lecturer at AMOS Business School, shares her thoughts on sporting values and why they are about playing fair.
With the Tour de France starting in Copenhagen on 1st July, SportsPro looks ahead to the arrival of the showpiece event in the world’s most cycling-friendly city.
Ten universities took part in the second edition of the SportsPro Hackathon from 8th to 10th April, when students were tasked with designing sustainable solutions for the sports industry.
Anne-Cécile Turner, sustainability director at The Ocean Race, explains how the round-the-world sailing contest is helping to further scientific understanding of the impact of climate change and microplastic pollution in our seas.
Since 1998, the top 20 hottest years on record have all occurred, with 2020 being the joint hottest year on record. The earth’s surface temperature is rising, and NASA says humanity must adapt or mitigate in order to cope. Sports is no exception to this. No industry is immune to the consequences of climate change, and more disruption is coming.
Katie Cross, the founder of Pledgeball, an organisation that encourages fans to live more sustainably, outlines how the soccer community can have a big impact by making small lifestyle changes.
“Because it’s the right thing to do” shouldn’t be the only reason to take climate action. Here are ten practical reasons why leveraging climate-smart strategies across all departments in your front office is good for business.
Towards the end of last year SportsPro Editorial Director Michael Long and Commercial Direct Paul Guest led workshops on thought leadership with Masters students from AMOS Sport Business School. During the workshops, the class split into groups submitting six original pieces to our editorial team for one to be selected.
With an identity as clear as the crystalline waters of Nyhavn, the famous harbour that lies in the city’s centre, Copenhagen is a place of innovation, inclusion and conscience.
“Wonderful Copenhagen has engaged in the Hackathon to drive the sustainable agenda through development. We are excited by the possibility to connect leading students from all over the world with wicked sustainable problems defined by our partners in Copenhagen, and get the students creative solutions to these.”
Kim Mejnert Frydensbjerg, Head of Events, Wonderful Copenhagen