Dan is Head of Sustainability at Right Formula where he leads the delivery of sustainability for a range of sports and brands.
Dan won the 2020 inaugural Global Association for International Sport Federation’s Sustainability Award and was recently crowned ‘2021 Environmental Professional of the Year’ by the Society for the Environment at COP 26.
Before Right Formula he was Head of Sustainability at the international federation World Sailing where he developed and managed the global sustainability programme.
Prior to this, he spent 9 years at the national governing body, the Royal Yachting Association and British Marine (the leisure marine trade association) on a collaborative environmental programme.
During his time at the RYA he was seconded to London 2012 where he was the Olympic and Paralympic Sailing Competition Sustainability Manager and was responsible for the first venue in the world being certified to ISO 20121.
Dan has worked across various sports on sustainability strategy and delivery including Formula E teams, World Rowing World Cup, Wimbledon hospitality, 6 Day, Powerboat P1, The America’s Cup and others.
He is Co-Chair of the UN’s Sports for Climate Action Framework, Board Member for British Association for Sustainable Sport and a member of British Triathlon’s Sustainability Commission and the RNLI’s Sustainability Advisory Group.
He is a Chartered Environmentalist, a full member of the Institute of Environmental Management and Assessment and a Certified Marina Professional.
Founder and CEO,
Founder and CEO
Joao Frigerio is an Entrepreneur, Consultant and Creative Problem-Solver working in Sport.
He was born and raised in Brazil, where he studied journalism. In 2004, he moved to Europe to study in the FIFA Master, and soon after that started a career in sports, having worked for FIFA, Sportcal, and then starting his own consultancy business, JF Sports Consulting.
In 2017 he launched the iWorkinSport Job Fair, the first truly international career fair focused in the sports industry. The event brings together graduates from some of the best sports management programmes in the world and recruiters from top sports organisations, such as FIFA, UEFA, the International Olympic Committee, FIBA, adidas, Puma, Juventus FC, Manchester City FC and many others.
The business has evolved and, in addition to the traditional job fair, the company also offers digital events – namely the Virtual Job Fair and the Education Virtual Expo, which promotes sports management programmes to prospective students.
Joao also serves as the Executive Director of the FIFA Master Alumni Association, an organisation that comprises more than 600 sports professionals worldwide.
Principal Consultant, Sport, Sustainability & Purpose Strategy,
In Common Consulting
Principal Consultant, Sport, Sustainability & Purpose Strategy
In Common Consulting
Commercial Account Manager,
Commercial Account Manager
Ellie Roach is a CRM and data specialist with experience in leading planning and execution of acquisition, engagement and lifecycle strategies for international sports rights holders, venues and governing bodies. Currently working as a Commercial Account Manager at InCrowd Sports Ellie manages several key accounts including Crystal Palace, Premiership Rugby and SA20 to deliver insight led digital marketing strategies to drive ROI and other key objectives. Having previously been CRM Manager at The Football Association, Ellie led The FA’s CRM strategy for 2018 FIFA World Cup, 2019 FIFA Women’s World Cup and UEFA EURO 2020 and played a key role in the development and launch of My England Football loyalty programme to recognise the passion of England fans, grassroots players and volunteers.
Sara works across organisations to embed sustainability expertise and catalyse systemic change in operations and behaviours, currently at UK Sport and most recently at the V&A museum. Sara has worked in sustainability at different levels from strategic planning to practical implementation, in the higher education, local government and charity sectors. She loves connecting people and ideas to make positive change happen. She is also the Climate Change Trustee for the Museums Association and a Scout leader.
Founder & Lead Practitioner,
Niesslein Sustainability Partners
Founder & Lead Practitioner
Niesslein Sustainability Partners
Tristan is an E&S specialist with a focus on opportunities sport, having worked in football, motorsport, and developing contexts.
Tristan has extensive experience in commercial, operational, and strategic positions, which he applies to deliver innovation and transformation across industries through his company, Niesslein Sustainability Partners.
Tristan is particularly skilled at supporting elite performance organisations to transform their operations to reduce their environmental impact.
Utilising almost 20 years of experience in process excellence, people, and project management, and technical knowledge in GHG reduction, LCA, supply chain management, continuous improvement, and partnership creation, qualifies Tristan to bring sustainability into any sport or adjacent organisation. Tristan continues his professional development with Cambridge University.
Rohn is a serial entrepreneur with over 15 years of experience as a founder and mentor to multiple startups after starting his career as a management consultant. Currently he is the co-founder of Berlin-based SportsTechX, the leading market intelligence company for all things related to sports and innovation. Rohn is a regular speaker at conferences, has served as a mentor / judge at prominent startup accelerators and competitions, and is a guest lecturer to MBA programs.
Digital Engagement Lead,
Digital Engagement Lead
B is a digital strategist with 10 years’ experience of working in the sports industry. Having worked for both British Cycling and Rugby League World Cup 2021, they are currently the digital engagement lead for UK Sport – the UK’s strategic funder of Olympic and Paralympic sport and major sporting events.
Their role involves ensuring UK Sport maximises the use of digital communications and technology, in order to deliver on the organisation’s mission to create the greatest decade of extraordinary sporting moments; reaching, inspiring and uniting the nation.
Co-Founder & Head of Engagement,
Play It Green
Co-Founder & Head of Engagement
Play It Green
Richard is the ex-Director of Global Partnerships for, Carbon Free Dining and is hugely experienced in the sustainability sector.
He ran the global restaurant initiative, Carbon Free Dining and planted over 1 million new trees in the developing world.
The success provided a platform for the business to receive substantial investment and continue its expansion.
Now with Play It Green, Richard is helping people and business to lower their footprint and have an environmental (through reforestation) and social impact (through re-giving) whilst on the journey.
Only 20 months old, Play It Green now operates in 9 countries and has hundreds of business partners.
Digital Partnerships Manager,
TEAM Marketing AG
Digital Partnerships Manager
TEAM Marketing AG
Katie is the Founder of Pledgeball. Pledgeball is a research-driven charity that mobilises sports fans, with a focus on football fans, to address environmental sustainability. Pledgeball works with stakeholders across the sports community, from clubs to the Football Supporters Association, from leagues to County FAs.
Sustainable Events Specialist,
Sustainable Events Specialist
At MeetGreen, Garrett oversees sustainability initiatives for associations and corporate organizations with like-minded aspirations towards creating more sustainable conventions, trade shows, & conferences.
Garrett Co-Chairs the Emerging Professionals Board for Blanchet House, a downtown Portland social services organization providing food, clothing, and transitional housing programs to people in need. He also joined the Oregon Zoo’s Community Advocacy Council focused on bridging the local communities and the Zoo through representation and inclusion.
Between training for his next marathon and improving upon his amateur photography skills, Garrett continues to prioritize sustainable growth across organizations, events, and communities
Director, Marketing Strategy,
Director, Marketing Strategy
Amr Elrawi is an award-winning commercially focused and data-driven business leader and advisor, with over 22 years of experience in Marketing, Sales & Service within four different industries Telecom, Technology, Financial Services, and Sports.
Amr is Director, Sports Marketing and Business Development at Oracle. and part of East London University Advisory Board. In his current role at Oracle he helps Sports organisations and partners including Oracle Red Bull Racing, Premier League and Sail GP to use data, AI & Machine Learning models and technology to win and drive performance.
Before joining Oracle, he was the Head of Acquisition for Tottenham Hotspur Football Club, focusing on growing and engaging fans using Data and Marketing Solutions to drive commercial value & improve Fan Experience. He also spent 4 years at Barclaycard driving digital transformation programme. Earlier he spent 5 years at Cisco, leading London 2012
digital sponsorship, and 10 years at Vodafone where he held several positions in Service, Sales, and Marketing.
He also holds an Executive MBA degree from Warwick Business School. Amr is an inspirational Public Speaker on Sports Tech.
Chief Product Officer,
Chief Product Officer
Founder & CEO,
Tackle What’s Next
Founder & CEO
Tackle What’s Next
Danielle Berman is a nonprofit and events consultant, content creator, speaker, and podcaster. Danielle has worked with both current and former athletes for nearly a decade and uses her experiences to support the next generation of leaders, advocates and creatives find their purpose after sports.
She is the Founder & CEO of Tackle What’s Next, where through storytelling, the power of conversation and sharing perspectives, they open doors, build connections and inspire and motivate athletes to leverage their athletic experience into opportunities for what’s next.
Danielle graduated from Syracuse University with a degree in Sports Management and a minor in Public Communications. Danielle earned her Sports Philanthropy Certificate from George Washington University. She is currently based in Washington, D.C.
Chelsea Football Club
Chelsea Football Club
Isabella is a sports lawyer at Chelsea FC. She has significant experience in sports and live events, specialising in the negotiation and implementation of international sponsorship activations, image rights, and broadcast agreements. With a background in media, entertainment and sports, Isabella also advises on a broad range of commercial matters, including advertising and marketing, high profile endorsements, and rights protection and acquisition work. Isabella works closely with the commercial team at Chelsea FC in exploiting commercial opportunities to increase fan engagement further, and working with sponsors to achieve successful activations – ones that are not just revenue-driving, but awareness-focused too.
Director, Sustainability & Development Projects,
Director, Sustainability & Development Projects
Abigail Martín Maldonado is the Director of Sustainability & Development Projects of Euroleague Basketball, responsible for the planning and execution of the social responsibility and environmental projects of the company.
Abigail works at Euroleague since its founding in the year 2000, when she joined the Marketing area until 2005 when she became Events department director for a decade starting in 2005, leading the planning and execution of the events for EuroLeague and EuroCup, with the negotiation, planification and execution of the EuroLeague Final Fours being the most demanding and satisfying project from that period along with the evaluation of creative events’ opportunities in new markets.
In 2015 she took the opportunity to put her experience and knowledge to serve the growth of the corporate social responsibility of the company, initiating a journey to incorporate sustainability within the company’s business agenda to adjust to the United Nations Agenda 2030 and its 17 Sustainability Development Goals. Main projects include the company’s social program One Team being officially implemented by all EuroLeague and EuroCup clubs starting 2017 and the transition of the EuroLeague Final Four and the clubs to sustainability.
Vice President, Strategy & Operations,
Vice President, Strategy & Operations
Ashley Shaner is the Vice President of Strategy and Operations at Seven League, the digital sports arm of IMG, a global leader in sports, fashion, events and media.
With 15 years of experience her career brings together ground-breaking digital work with clients, as well as a commitment to knowledge-sharing, mentorship, championing women in sport and educating the world on web3.
In her current role she is responsible for driving change, growth and the future outlook of the business, and oversees client relationships with some of Seven League’s most trusted, high-profile partnerships.
With a love of culture and travel, combined with the desire to refine her expertise and round-out her international experience, inspired Ashley to relocate to the UK in 2018 to pursue an Executive MBA.
Previously, during her time in the US, she has also held roles at Major League Baseball (MLB) and Bloomberg Media.
Head of Sustainability,
Oak View Group
Head of Sustainability
Oak View Group
Kristen Fulmer is a sustainability expert, focused on maximizing performance and promoting health and wellbeing within the built environment. In 2022, Kristen joined OVG360 to lead OVG’s corporate sustainability strategy as well as OVG’s Sustainability Program, GOAL (Green Operations & Advanced Leadership). Prior to OVG, Kristen ran a consultancy that supported sports organizations’ sustainability strategy. She previously led WeWork’s Global Sustainability Advisory Team, which focused on delivering customized sustainability solutions for Enterprise members. Early in her career, Kristen spent time working as a sustainability consultant for a third-party consulting firm and in-house for Lendlease, an international construction management and development firm. Kristen holds an MS in Sustainable Design from the University of Texas’ School of Architecture and a BS in Public & Urban Affairs from Virginia Tech’s School of Architecture. Kristen is a LEED AP O+M, ID+C, ND; a WELL AP; a Fitwel Ambassador; a TRUE Advisor; and an EcoDistricts AP.
After a successful career in sports marketing communications and advertising sales, Lew Blaustein became passionate about the environment and climate change as a patriotic reaction to the 9/11 attacks. He turned that passion into a successful career as a sustainability-focused marketing, communications and business development consultant, helping a myriad of businesses and nonprofits build their green brands since 2005.
Blaustein married his passion for sports and the environment with the launch of GreenSportsBlog in 2013. Since then, it has become a must-read for the Green-Sports
Convinced that the sports world needs to do more to fight climate change, Blaustein launched EcoAthletes in April 2020 with the mission to “inspire and coach athletes to take and lead climate action”. The nonprofit has built a global community of climateactive EcoAthletes Champions — as of today, the organization has welcomed 100+ Champions, from Olympic gold medalists to NFL and major league baseball players and more. The organization provides the Champions with the tools to grow from “climate curious” to “climate leader”.
Such great energy throughout the event, thanks SportsPro for having me on board as a Mentor and organising it. Well done to all teams for working hard, wanting to do meaningful work with a social impact, bringing your fresh ideas and way of thinking to the table. I hope to see many of you in Sportbiz making some noise soon. Keep pushing!
Rights Director - Women's Sport,
What a great experience for everyone involved!!! Congratulations to the winners, but also
to SportsPro. A much needed initiative, well planned and professionally delivered. Another
milestone in the development of sport as an important industrial sector and business activity.
Professor of Sport and Geopolitical Economy,
Skema Business School
It was an honour to be a mentor to the students taking part in the SportsPro Hackathon themed on sustainability. The energy, passion and enthusiasm of the students taking part was fantastic to witness. I am confident the event has provided them with an excellent opportunity for personal development, which will aid them in their careers. It is safe to say that the future of the sports industry and indeed the planet should be in safe hands with these creative and purpose driven thinkers.
Digital Engagement Lead,
I was incredibly impressed with the quality of projects from the students – their creativity and ground-breaking concepts are essential for the future well-being of the sporting industry and this initiative provided an unequivocal ability to bring fresh insight and conceptual development into our world. These are undeniably the future leaders in the business of sport.
SportsPro is the world’s leading international media company for the sports industry in print, digital and events.